![]() An initial plan for us to go shopping together had to be abandoned in favour of an early breakfast. For the designers who dream of dressing Beyoncé, Senofonte is her woman on Earth her schedule while in London for meetings about Coachella, and Beyoncé’s athleisure brand Ivy Park, is packed. In seven months’ time, Beyoncé will perform at Coachella music festival, and the scale of the Beyoncé machine is such that the advance organisation necessary more closely resembles that for a state visit than for a mere stage performance. Today, however, she is in London as an emissary from the court of Beyoncé. The addition to her client roster of Kardashian-dynasty supermodel Kendall Jenner represents Senofonte’s expansion beyond music and into fashion, introducing Jenner’s 83m Instagram followers to her style. “Tim White, who is Beyoncé’s tailor, and the whole wardrobe department literally wanted to kill me with all the pouffy sleeves I kept asking for. “I go into Topshop or Zara now and it’s all pouffy sleeves, and I’m like, we were doing that two years ago!” she says, delighted. Those puff sleeves that are everywhere now, for example, may have begun on the catwalk, but took off when Senofonte made them a visual refrain in Lemonade. That makes Senofonte, who has been central to Beyoncé’s styling team since Lemonade, near as dammit the Anna Wintour of the social media age, in terms of the dominion she wields over what we want to wear. After the visual spectacular of Beyoncé’s Lemonade album, the arresting Black Panther imagery of last year’s Super Bowl performance, a pregnancy-reveal Instagram post that became global breaking news, Beyoncé is now not only significant as a music artist, but also one of the most powerful visual influencers in contemporary culture. Senofonte does breakfast the way she does everything: attention-grabbing, high-energy, ultra-perfectionist while flirting with crazy. “The cappuccino, that’s only there to make me look like an adult.” ![]() “That’s the only part I really need,” she explains. By now, our table is almost collapsing under the piled-up plates, but the only thing Senofonte consumes is the double-shot espresso, which she inhales through the straw in one gulp. “I don’t really need to eat this stuff, I just need to smell it in the morning.” She picks up a shard of the bacon in her pointed fingernails and waves it around like a cigarette for the rest of our conversation. The turkey bacon reappears, crispier, but still not crisp enough. Senofonte cuts the avocado toast into tiny pieces, pushes them around the plate, but doesn’t eat any. This arrives, along with the turkey bacon and the avocado toast, but the bacon isn’t crisp enough, so it goes back. The double shot appears, and Senofonte pours it over the ice. A few moments later, she inquires after the double-shot espresso, which turns out to have gone into the cappuccino when she wanted it on the side. When the drinks arrive, Senofonte stirs two sugar cubes into the cappuccino, takes a sip and puts the cup down in its saucer, never to be touched again. ![]() She emerges from the lift lobby in her smart Mayfair hotel, hugs me, finds us a corner table, takes off her sunglasses, hails a waitress and orders as follows: an almond milk cappuccino, a double-shot espresso, a cup of ice, some turkey bacon (“Very, very burnt, please”), a baguette with butter, mashed avocado on rye toast and fresh pineapple juice. B reakfast with Marni Senofonte, LA-based super-stylist to Beyoncé and Kendall Jenner, was never going to be a slice of toast. ![]()
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